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E-Cigarette Ads Target Teens As Popularity Skyrockets

E-Cigarette Ads Target Teens As Popularity Skyrockets

January 8, 2016 — The Centers for Disease Control (CDC) is warning that advertisements for e-cigarettes are reaching an unprecedented number of teenagers as use among high schoolers and middle schoolers skyrockets.

The good news is that use of traditional tobacco cigarettes among teens declined from 12.7% in 2013 to 9.2% in 2014. However, during the same period, the percentage of teens who were using e-cigarettes jumped from 4.5% to 13.4%.

E-cigarette ads reached about 69% of middle and high school students (18 million) in the United States. About 2.4 million of students who were surveyed reported using e-cigarettes within the last 30 days, according to the CDC Vital Signs report.

Nicotine in e-cigarette vapor is addictive, can harm brain development, and may be a gateway to smoking tobacco cigarettes, the CDC warned.

However, even nicotine-free e-cigarettes may pose serious risks. Many products come in sweet flavors that might appeal to young people, including candy, fruit, and cocktail flavors. Unfortunately, breathing flavoring chemicals like diacetyl is a risk-factor for severe lung diseases like bronchiolitis obliterans (“Popcorn Lung”).

In December 2015, researchers at Harvard tested 51 sweet-flavored vaping liquids and found diacetyl in 76% of products. In 2014, an analysis of 159 sweet-flavored vapes found diacetyl or acetyl propionyl in 74% of products.

Do I have an E-Cigarette Lawsuit?

The Schmidt Firm, PLLC is currently accepting e-cigarette induced injury cases in all 50 states. If you or somebody you know has been diagnosed with lung disease, you should contact our lawyers immediately for a free case consultation. Please use the form below to contact our Product Liability Litigation Group or call toll free 24 hours a day at (866) 920-0753.

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