Call Today for a FREE Confidential Case Review - Toll-Free 24/7 (866) 920-0753

Centrum Removes Breast, Colon Health Claims from Vitamins

Centrum Removes Breast, Colon Health Claims from Vitamins

July 13, 2012 — After a public watchdog group criticized Pfizer for claiming that its Centrum multivitamins could improve colon or breast health, the company agreed to remove “breast health” and “colon health” claims from the labels. The claims will be withdrawn from the Centrum website within 30 days, and removed from product labels over the next six months.

The complaint came from the nonprofit Center for Science in the Public Interest (CSPI), which has recently begun pursuing bogus health claims made by dietary supplement manufacturers. Although it is technically illegal for a supplement manufacturer to claim their product can treat specific medical conditions, the practice is widespread and only sporadically enforced by the U.S. Food and Drug Administration (FDA).

According to the CSPI, “Those claims of breast and colon health implied that the supplements would prevent breast and colon cancer — disease prevention claims that supplement manufacturers can’t legally make.”

In April 2012, the CSPI sent a letter to Ian Read, Pfizer chief executive. The letter accused Pfizer of making “deceptive claims” on the Centrum labels — claiming the vitamins could promote energy, immunity, and a healthy heart, eyes, bones, breast, and colon.

The CSPI also threatened to file a lawsuit against Pfizer if they stripped the health claims from the product label. Pfizer responded by agreeing to remove “breast health” and “colon health” from the label, but they say they will modify other health claims. They intend to keep claims about bone health and eye health.

Pfizer says they will change the “heart health” claims to say the multivitamins are “not a replacement for cholesterol-lowering drugs.” Pfizer also manufactures Lipitor, a cholesterol-lowering drug. Lipitor is the best-selling drug of all time and was a primary source of Pfizer’s profits until the patent expired in 2012.

The company will also change the claims about promoting “energy” to say that the multivitamins support metabolic function.

Pfizer claims that the breast and colon health claims are justified because the multivitamin contains Vitamin D. However, research is inconclusive about the role of Vitamin D supplements regarding breast and colon cancer.

Do I have a Dietary Supplement Lawsuit?

The Schmidt Firm, PLLC is currently accepting dietary supplement induced injury cases in all 50 states. If you or somebody you know has been injured by a dietary supplement, you should contact our lawyers immediately for a free case consultation. Please use the form below to contact our Dietary Supplement Litigation Group or call toll free 24 hours a day at (866) 920-0753.

Attention Lawyers: We consider a referral from another law firm to be one of the greatest compliments. If your firm is interested in referring us a case or for us to send you a list of previous award judgments and/or average referral fees, please visit the Lawyer Referral section of our website.

Free Case Evaluation

The Schmidt Firm, PLLC has been recognized as one of the nation’s leading plaintiffs’ law firms and handles cases in all 50 states. We are very proud of our legal achievements, but equally self-respecting of our firm’s reputation for providing personal attention to each and every client we represent.

No matter what type of case you have, you may contact us with confidence by filling out the email contact form below or calling us directly by dialing toll free 24 hrs/day (866) 920-0753.

*
*
*